🌿 AW | Aashima Wahal 

Growing up, I was surrounded by the quiet beauty of Indian textiles — my mother’s wardrobe full of delicate block-printed sarees, intricately embroidered flowing dupattas and timeless chikankari. That early exposure to craftsmanship and tradition left a deep imprint on me, naturally drawing me toward the artistry of handwoven fabrics.

Over time, I noticed a gap in the menswear space — especially as I watched my brother struggle to find elegant, handcrafted kurtas and shirts that felt both traditional and comfortable.
This became the seed for AW: a brand born out of love for Indian crafts and a desire to bring them thoughtfully into modern menswear.

At AW, we craft breathable, easygoing clothing using heritage techniques like block printing, hand embroideries and natural ombrés — designed for men who value comfort, culture, and understated elegance.
Today, expanding from menswear, we proudly offer a women’s collection too — blending the same soul, craft, and consciousness into every piece.

AW is not just about fashion — it’s about honouring tradition while embracing a slower, more mindful way of life.
Handcrafted with love. Made for today. Rooted in yesterday.